Last Updated: September 13, 2026

PF Wellness and its affiliated brands and offerings, including PureForma Labz and Aurevon (“PureForma,” “PF Wellness,” “we,” “us,” or “our”), respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how we may collect, use, disclose, retain, and protect personal information when you visit our website, create an account, place an order, purchase biomarker testing, book a consultation or service, attend an event, participate in one of our programs, communicate with us, or otherwise interact with PF Wellness.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. SCOPE OF THIS POLICY

This Privacy Policy applies to personal information collected in connection with:

• PureForma Labz

• PF Wellness

• Aurevon

• Our website and online store

• Product purchases

• Biomarker testing services

• Laboratory results and testing summaries

• Consultations and educational services

• Local delivery and pickup

• Cryotherapy or other wellness services

• Events and registrations

• Affiliate and referral programs

• Wholesale relationships

• Customer service communications

• Marketing communications

• Other PF Wellness products, programs, or services

Certain third-party providers, including laboratories, payment services, shipping carriers, booking providers, website platforms, and other service providers, may maintain their own privacy policies.

This Privacy Policy does not replace the privacy practices or policies of independent third parties.

2. INFORMATION WE MAY COLLECT

The information we collect depends on how you interact with us.

Contact and Identification Information

We may collect information such as:

• First and last name

• Email address

• Telephone number

• Billing address

• Shipping address

• Local delivery or pickup information

• Account username or other account information

Order and Transaction Information

When you place an order or purchase a service, we may collect information including:

• Products or services purchased

• Order number

• Purchase date

• Order value

• Discounts or promotional codes used

• Affiliate or referral information

• Shipping method

• Delivery or pickup selection

• Shipping Protection selection

• Order and fulfillment history

• Refund, replacement, or claim information

Payment Information

Payment may be completed through third-party payment services.

Depending on the payment method used, payment information may be collected or processed directly by the applicable payment provider rather than by PF Wellness.

We may receive limited information necessary to identify and verify a payment, including payment status, transaction reference, amount paid, payment method, customer name or identifier, and information needed to associate payment with an order.

We do not intentionally request complete credit-card numbers, passwords, PINs, or other unnecessary financial credentials through ordinary email, text, or social-media communications.

Account Information

If you create an account, we may collect and maintain:

• Login information

• Account preferences

• Saved contact information

• Order history

• Communication preferences

• Other information associated with your account

You are responsible for maintaining the confidentiality of your login credentials.

3. BIOMARKER TESTING, LABORATORY RESULTS, AND HEALTH-RELATED INFORMATION

PF Wellness offers access to biomarker testing through independent third-party laboratory providers.

When you purchase biomarker testing through PF Wellness, we may collect, receive, maintain, use, and transmit health-related information necessary to coordinate the testing service and provide your results.

Depending on the service, this information may include:

• Name and contact information

• Date of birth

• Biological sex or other information required for laboratory testing

• Test or biomarker panel selected

• Laboratory order information

• Appointment or specimen-collection information

• Laboratory provider information

• Laboratory test results

• Biomarker values

• Laboratory reference ranges

• Testing dates

• Prior testing information provided by you

• Information voluntarily discussed during an educational consultation

• Other information reasonably necessary to coordinate or provide the requested testing service

Receipt of Laboratory Results

When testing is completed, PureForma may receive your laboratory results directly from the laboratory or testing provider.

Those results may contain sensitive health-related information and will be handled in accordance with this Privacy Policy and applicable law.

Providing Results to You

PureForma provides clients with their laboratory results and may also provide an accompanying plain-language informational summary designed to make the reported biomarkers and laboratory values easier to understand.

The summary may:

• Organize laboratory results

• Identify reported values

• Display applicable laboratory reference ranges

• Explain the general purpose of certain biomarkers

• Highlight changes or trends when prior results are available

• Provide general educational information relating to the tests performed

These summaries are provided for informational and educational purposes only.

They are not intended to provide medical diagnosis, medical treatment, prescribing, individualized medical advice, or a substitute for evaluation by a licensed healthcare professional.

PureForma does not use these summaries to diagnose disease or direct medical treatment.

Clients should discuss medical questions, abnormal laboratory findings, symptoms, diagnoses, treatment decisions, medications, or other healthcare concerns with an appropriately licensed healthcare professional.

Independent Laboratories

Laboratory testing is performed by independent third-party laboratories.

Those laboratories may collect, create, retain, process, and disclose information according to their own privacy notices, legal obligations, security practices, and record-retention policies.

PureForma does not control all aspects of an independent laboratory's handling of personal or health-related information.

HIPAA

The Health Insurance Portability and Accountability Act (“HIPAA”) applies to specific healthcare providers, health plans, healthcare clearinghouses, and certain business associates as defined by federal law.

This Privacy Policy is not intended to serve as a HIPAA Notice of Privacy Practices unless PF Wellness is specifically required to provide such a notice for a particular service.

A participating laboratory, healthcare provider, ordering provider, or other covered entity may provide you with its own HIPAA Notice of Privacy Practices.

4. CONSULTATIONS AND EDUCATIONAL SERVICES

When you schedule a consultation or other PF Wellness service, we may collect:

• Name

• Contact information

• Appointment date and time

• Scheduling preferences

• Reason for the appointment

• Information voluntarily provided before or during the appointment

• Laboratory information discussed during the appointment

• Appointment status

• Rescheduling or cancellation history

• Notes reasonably necessary to provide or document the service

Unless expressly identified otherwise, PureForma consultations and laboratory summaries are informational and educational services and do not constitute medical diagnosis, prescribing, treatment, or the establishment of a physician-patient relationship.

Please avoid providing health or medical information that is unrelated to the service you are requesting.

5. SHIPPING, DELIVERY, PICKUP, AND CLAIM INFORMATION

To fulfill orders, we may collect and use information such as:

• Recipient name

• Shipping address

• Telephone number

• Email address

• Delivery instructions

• Tracking information

• Carrier information

• Local delivery or pickup information

When you submit a shipping-damage, lost-package, product-quality, or Shipping Protection claim, we may also collect photographs, packaging information, product information, lot information, tracking records, descriptions of the issue, carrier correspondence, and other documentation necessary to investigate the claim.

We may disclose relevant information to the shipping carrier or another service provider when necessary to investigate, process, or resolve a claim.

6. INFORMATION YOU VOLUNTARILY PROVIDE

We may collect information you voluntarily provide when you:

• Contact customer service

• Send us an email or message

• Complete a website form

• Submit a product question

• RSVP for an event

• Enter a promotion or giveaway

• Participate in an affiliate or referral program

• Apply for wholesale access

• Submit a testimonial or review

• Provide photographs or other content

• Participate in a survey

• Communicate with us through social media

• Otherwise choose to provide information to us

Please avoid transmitting sensitive information unless it is reasonably necessary for the interaction.

7. AUTOMATICALLY COLLECTED INFORMATION

When you use our website, certain information may be collected automatically by our website platform or other technology providers.

This may include:

• Internet Protocol (“IP”) address

• Browser type

• Device type

• Operating system

• General geographic area

• Website pages viewed

• Links clicked

• Date and time of visits

• Referral source

• Shopping-cart activity

• Session information

• Cookie identifiers

• Device or advertising identifiers

• Other website usage and diagnostic information

This information may be used to operate, secure, analyze, troubleshoot, and improve the website.

8. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, local storage, analytics technologies, and similar tools.

These technologies may help us:

• Keep the website functioning

• Maintain shopping carts and account sessions

• Remember preferences

• Understand website traffic

• Analyze how visitors use the site

• Diagnose technical problems

• Measure marketing performance

• Prevent fraud

• Improve website content and customer experience

Some technologies may be provided by third parties.

Your browser or device may allow you to block or delete cookies. Disabling certain cookies may affect website functionality.

Where required, we may provide additional cookie choices or consent controls.

9. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Fulfill Transactions

• Process orders

• Verify payments

• Ship products

• Arrange local delivery or pickup

• Provide tracking information

• Process shipping claims

• Provide replacements or refunds

• Manage Shipping Protection claims

Provide Biomarker Testing Services

We may use testing-related information to:

• Create or coordinate laboratory orders

• Communicate information required by a laboratory

• Track testing status

• Receive laboratory results

• Match results to the correct client

• Prepare client result reports

• Prepare informational laboratory summaries

• Provide completed results and summaries to clients

• Compare results with prior testing when requested or appropriate

• Respond to client questions concerning the testing service

• Maintain appropriate service and transaction records

Health-related information obtained through biomarker testing will not be used to provide a medical diagnosis or prescribe medical treatment unless a separate service expressly provides such care through an appropriately licensed healthcare professional.

Provide Other Products and Services

We may use information to:

• Schedule consultations

• Administer wellness services

• Provide requested educational information

• Respond to product or service questions

• Provide customer support

Communicate With You

We may use information to:

• Send order confirmations

• Provide payment instructions

• Send shipment notifications

• Deliver laboratory results or testing-related communications

• Send appointment reminders

• Respond to customer-service inquiries

• Communicate regarding claims

• Provide important account or policy notices

Operate Our Business

We may use information to:

• Maintain customer accounts

• Maintain transaction and service records

• Manage inventory

• Prevent fraud

• Investigate misuse

• Protect website security

• Enforce our Terms & Conditions

• Comply with legal obligations

• Resolve disputes

• Improve our products and services

Marketing

Where permitted, we may use contact information to communicate with you about products, promotions, events, new releases, PF Wellness brands, educational content, and other relevant announcements.

We do not intend to use individual laboratory results or health-related information for targeted advertising or promotional marketing.

You may opt out of promotional communications as provided in those messages.

Transactional and service communications necessary to complete an order, laboratory service, appointment, claim, or other requested service are not considered promotional communications.

10. HOW WE MAY DISCLOSE PERSONAL INFORMATION

We may disclose personal information when reasonably necessary to operate our business or provide the service you requested.

Laboratories and Testing Providers

We may disclose information necessary to order, coordinate, process, or complete biomarker testing to:

• Independent laboratories

• Laboratory-ordering services

• Testing platforms

• Ordering providers, where applicable

• Other service providers necessary to complete the testing process

We may also receive laboratory results and related information from those providers.

We do not intend to disclose individual laboratory results to affiliates, marketing partners, or unrelated third parties for advertising purposes.

Website and Technology Providers

We may use third-party providers for website hosting, ecommerce functionality, customer accounts, secure data storage, communications, analytics, technical support, cybersecurity, and related functions.

Where those providers process sensitive information on our behalf, we seek to limit access to information reasonably necessary to perform the applicable service.

Payment Providers

Information may be disclosed to or processed by payment providers when necessary to complete or verify a transaction.

Shipping Carriers

We may provide shipping information to UPS or another applicable carrier to deliver an order, provide tracking, investigate lost or damaged shipments, or process carrier claims.

Professional Service Providers

We may disclose information when reasonably necessary to accountants, attorneys, consultants, insurers, security providers, or similar professional advisers.

Legal or Safety Reasons

We may disclose information when reasonably necessary to:

• Comply with applicable law

• Respond to lawful legal process

• Protect our legal rights

• Investigate fraud or security incidents

• Protect customers, employees, or others

• Establish, exercise, or defend legal claims

Business Transactions

If PF Wellness or any of its businesses or assets are involved in a merger, acquisition, financing, reorganization, sale, or similar transaction, personal information may be disclosed or transferred as part of that transaction as permitted by law.

11. AFFILIATES, REFERRALS, AND PROMOTIONAL ATTRIBUTION

If you make a purchase using an affiliate or referral link, code, or other tracking mechanism, information relating to that transaction may be associated with the referring affiliate or referral source.

Affiliates may receive limited information necessary to administer commissions and customer attribution.

Affiliates will not be provided with client laboratory results, biomarker information, consultation details, or other sensitive health-related information solely because they referred a customer.

12. EVENTS, GIVEAWAYS, AND PROMOTIONS

If you register for an event, contest, giveaway, drawing, or promotion, we may collect information necessary to register participants, confirm eligibility, contact winners, distribute prizes, manage attendance, administer promotional rules, and prevent fraud.

Additional privacy terms may apply to a particular promotion.

13. SALE OR SHARING OF PERSONAL INFORMATION

PF Wellness does not sell personal information for monetary payment in the ordinary course of business.

Certain analytics, advertising technologies, cookies, or similar services may qualify as “sale” or “sharing” under certain privacy laws even when money is not exchanged.

Where applicable law provides a right to opt out, we will provide the required method for exercising that right.

PF Wellness does not sell laboratory results or individual biomarker information.

14. SENSITIVE PERSONAL INFORMATION

Depending on the services you use, we may process sensitive personal information including:

• Account login credentials

• Certain financial or transaction information

• Health-related information

• Laboratory results

• Biomarker information

• Date of birth

• Biological sex where required for testing

• Other information treated as sensitive under applicable law

We use sensitive personal information only for purposes reasonably necessary to provide requested services, administer testing, secure accounts, verify transactions, comply with legal obligations, maintain appropriate records, or perform other legally permitted business functions.

We do not intend to use laboratory results or biomarker information to infer characteristics about clients for advertising or unrelated marketing purposes.

15. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Complete transactions

• Administer biomarker testing

• Provide clients with results and summaries

• Maintain service records

• Provide customer support

• Manage claims

• Maintain business, accounting, and tax records

• Prevent fraud

• Resolve disputes

• Comply with legal obligations

Laboratory results and related testing records may be retained for a different period than ordinary ecommerce information based on the nature of the service, operational needs, legal requirements, and the practices of applicable laboratories or testing providers.

When information is no longer reasonably necessary, we may delete, destroy, de-identify, or anonymize it, subject to applicable legal and technical requirements.

16. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information, including sensitive health-related information, against unauthorized access, loss, misuse, alteration, or disclosure.

Access to laboratory results and similar information should be limited to personnel and service providers who reasonably require access to perform their responsibilities.

However, no internet transmission, email service, website, electronic storage system, or method of transmitting information can be guaranteed to be completely secure.

If you believe your account, laboratory information, or personal information may have been compromised, please contact us promptly.

17. EMAIL AND ELECTRONIC DELIVERY OF LAB RESULTS

PureForma may provide laboratory results, informational summaries, appointment information, or testing-related communications electronically.

Depending on the service, information may be delivered through email, a customer portal, secure electronic system, or another method communicated to you.

You are responsible for providing accurate contact information and maintaining the security of your email account, customer account, and devices.

If you have concerns regarding electronic delivery of sensitive information, please contact us regarding available delivery options.

18. EMAIL AND TEXT COMMUNICATIONS

We may send transactional communications necessary to provide requested services, including:

• Payment instructions

• Order confirmations

• Shipping updates

• Local delivery or pickup communications

• Laboratory testing communications

• Notification that results are available

• Appointment reminders

• Claim communications

• Account notices

If you subscribe to marketing communications, applicable unsubscribe or opt-out instructions will be provided.

Opting out of promotional communications does not prevent necessary transactional or service-related messages.

19. SOCIAL MEDIA

PF Wellness may maintain accounts on social-media platforms.

If you communicate with us through social media, those platforms may collect or process information according to their own policies.

Do not send laboratory results, medical information, payment information, or other sensitive information through public social-media comments or posts.

20. THIRD-PARTY LINKS

Our website may contain links to independent third-party websites or services.

We do not control their privacy or security practices and encourage you to review their privacy policies before providing personal information.

21. YOUR PRIVACY CHOICES

Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information maintained by PureForma.

Requests involving laboratory results or testing records may be subject to additional legal, record-retention, identity-verification, or service requirements.

We may need to verify your identity before releasing, correcting, or deleting sensitive personal information.

Certain records may be retained where permitted or required by law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

22. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws.

Where those laws apply, eligible consumers may have rights relating to:

• Access to personal information

• Correction

• Deletion

• Information about collection and disclosure practices

• Opting out of certain sales or sharing

• Certain uses of sensitive personal information

• Non-discrimination for exercising privacy rights

The applicability of specific rights depends on applicable law and the circumstances of the request.

23. CALIFORNIA ONLINE TRACKING DISCLOSURES

Some browsers offer a “Do Not Track” setting.

Because no single universally adopted standard governs traditional browser DNT signals, our website may not respond to all DNT signals.

Where applicable law requires recognition of a legally valid opt-out preference signal, such as a supported Global Privacy Control signal, we will process the signal as required.

24. CHILDREN AND MINORS

Our website, products, and services are intended for adults.

The PureForma website is intended for individuals 21 years of age or older, and we do not knowingly solicit personal information from individuals under 21 for purchasing age-restricted products or services.

25. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy as our products, services, technology, vendors, business practices, or legal obligations change.

When changes are made, the Last Updated date at the top of this policy will be revised.

Material changes may also be communicated through the website, email, or another appropriate method where required.

26. CONTACT US

Questions about this Privacy Policy, laboratory-information practices, or privacy requests may be directed to:

PF Wellness / PureForma Labz
Modesto, California
Email: info@pureformalabz.com

Please include “Privacy Request” in the subject line for requests involving access, correction, deletion, or another privacy-related matter.